Managing Director of GEN SL. Francis Stevens George has in the past 25 years, been a serial entrepreneur, having started 6 of his own companies. In addition to his own startups, he has been part of the start-up team of 2 companies -Grunderneshus, and Nomad Media; Consultant/Manager for 4 early stage companies -Fronter, Moota Telecom, Bright Products and Travelgate. In 2001, Francis was part of the first commercial incubator in Oslo-Efjørd.

In 2012, Francis was a co-founder of GründernesHus, a combined Incubator, Accelerator and Co-working space. In the same year, Francis was the Host for Global Entrepreneurship Week Norway. In December 2016, Francis moved back to Sierra Leone after 37 years, with the sole aim of building an entrepreneurial ecosystem that would support the growth and success of a digital economy. His focus has been on (1) leveraging exponential technologies in Agriculture, Finance and e-commerce; (2) innovative financing for startups.

In March 2017, he set up Innovation SL as an Entrepreneurship Support Organisation (ESO) and Innovation Technology Management company. At the same time he began establishing GEN Sierra Leone. Today GEN SL organises a monthly event- The Freetown Pitch Night, GEW and co manages an incubator and accelerator.

His formal education is a BSc Econs, 1989 (Hons)- London School of Economics and Political Science; MBA -1994 (Cum laude)- Norwegian School of Management;: Master of Management- E-enterprise, Innovation and Leadership (2005)- Norwegian School of Management. His thesis was on using Case Base Reasoning AI to determine an appropriate e-commerce business model.

Francis has also published 5 works of fiction and 2 nonfictions. (All on Amazon).