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Rory Sutherland

Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.


He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

Rory Sutherland

SHOWS

Rory Sutherland: Smells Like Animal Spirits

9 November 2024

10:30 a.m.

Richer & More Equal: In Defence of Capitalism

9 November 2024

2:00 p.m.

The Gig is Up: Our Freelance Future

9 November 2024

4:00 p.m.

TICKETS

TICKETS

TICKETS

TICKETS

TICKETS
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