Misbehaviour and Animal Spirits: The Economics of Human Nature
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Rory Sutherland and Nassim Taleb explore the intricacies of human nature. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. The best ideas don’t make rational sense: they make you feel more than they make you think.