Rory Sutherland: How to Get Ahead in Advertising
Why is Red Bull so popular when everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Rory Sutherland – the master adman – explores the intricacies of human nature. Economics and business rely on the assumption that we make logical decisions based on evidence but this is not the case. The best ideas don’t always make rational sense: they make you feel more than they make you think. Are you being manipulated? You better believe it. Join Rory as he takes us on a voyage into the very heart of advertising.
Host: Barry Murphy