Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.
All sessions by Rory Sutherland
***SOLD OUT***Misbehaviour and Animal Spirits: The Economics of Human Nature
04 Nov 2022
The Watergate Theatre
Distorting Reality: Economics in the age of Surveillance Capitalism
05 Nov 2022
The Set Theatre