Rory Sutherland

Rory Sutherland


Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.

He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script.

All sessions by Rory Sutherland

Five Mega-Trends Shaping our World

02 Nov 2023
Ormonde Kilbride

Evolutionary Economics: The New Frontier

03 Nov 2023
The Set Theatre

Rory Sutherland: How to Get Ahead in Advertising

03 Nov 2023
The Set Theatre

Can Crypto Ever Come Back?

04 Nov 2023
18:00 - 19:00
The Pembroke